Semrush Vs Ahrefs – Which is the better Marketing and SEO tool?

1. Overview About – Semrush Vs Ahrefs

As mentioned earlier, these are online solutions with premium quality, so the lowest price you need to pay is almost $99 per month.

As for now, you’ll expect the following functions from semrush and ahrefs.

• Keyword tracking
• Keyword checking
• Perfect Keyword suggestions
• Suggestions on Content
• Spotting and spying over Competitors
• Social media platforms tracking
• Search engine position and in-depth-analysis
• Comparisons between domains
• Making Reports and charts
• Advertisement optimization and a lot more

Semrush Overview

Some of the most favorite features of SEMrush:

• Most accurate rank tracking tool
• Largest keyword database provider for Google
• Tool for spotting good places for getting backlinks.
• Toxic link monitor
• Traffic analytics.
• Keyword checker
• Beautiful charts maker
• An SEO writing assistant.
• Search engine position tracking.
• A site-auditor to see your SEO health.
• Social media tracker
• A content analyzing platform

Ahrefs Overview

Released in 2011, Ahrefs has some of the best features:

• A site auditor for a complete crawl of your website
• A content explorer with top-level suggestions
• An intuitive interface for quickly seeing the health of your website
• Tracker of your position in the search engine
• Customized Alerts for many things like backlinks and new keywords
• A site explorer to see an in-depth analysis into backlinks
• A keyword explorer to find the best keywords for the best results
• A search engine rank tracker
• Domain comparisons.
• Make reports with charts.

2. User Interface – Semrush vs. Ahrefs

Semrush User Interface

Semrush dashboard includes:

• The search bar that allows you to type anything you want to explore
• A left-sided menu with quick links of marketing projects, keyword analytics, and more
• Customer support tool located within the dashboard to chat directly
• Detailed descriptions of every resource offered. It is beneficial, especially for the newbies in online marketing.

Ahrefs User Interface

Ahrefs dashboard includes:

• You can see systematic analysis from the dashboard, like search engine rankings, backlinks, and domain rating
• You can use the Keyword Explorer to find your targeted keyword and jump directly to the rank tracking tool with a single click
• With the tooltip helper tool, you linger your mouse over something for an in-depth explanation.

Who wins? – Semrush vs. Ahrefs

This is a tie between Ahrefs vs semrush! Because both have strengths and weaknesses. If you enjoy a more clean and simple interface, then go for Ahrefs for easy navigation. On the other hand, Semrush packs offer more tools in its dashboard, from customer support resources.

3. Pricing Plans: Semrush vs. Ahrefs

Semrush Pricing Plans

Semrush offers four main pricing plans:

• Pro: $119.95 monthly
• Guru: $229.95 monthly
• Business: $449.95 monthly
• Enterprise – You have to contact Semrush for custom pricing and volumes.
• Or else, you can avail 16% discount if you pay upfront for a year with a free trial.

Ahrefs Pricing Plans

Ahrefs offer four membership plans:

• Lite: $99 on every nonstandard: $179 monthly
• Advanced: $399 every month
• Agency: $999 monthly
• If you pay in advance for a year, you will get two months free trial.

Who wins? Semrush vs. Ahrefs

It is visible that the pricing isn’t so much different when compared between the two. However, Ahrefs tools have a $179 Standard plan, which is absent in SEMrush. So, in Ahrefs, clients get a bit more flexibility in payment plans. Additionally, the annual rates are slightly cheaper with Ahrefs. Make decisions as per your business requirements and obviously budget.

4. Keyword Research – Semrush vs. Ahrefs

Semrush Keyword Research

Semrush’s main keyword research feature is the Keyword Magic Tool and has almost 20 billion Google keywords. You can get a magnificent list of suggested keywords as per your requirements.

Semrush’s Tool allows you to:

• View performance measurement
• Keyword match
• See data on the latest trends, search volume, cost per click, etc.
• View the top hundred Google results for any typed keyword
• Identify SERP (search engine result pages) and questions for each keyword
• Newly launched Keyword Gap tool to make out organic keyword opportunities

Ahrefs Keyword Research

Ahrefs’s Keyword research feature offers you thousands of keyword ideas with clicks metrics.

Other features Ahrefs have:

• Allow to type multiple keywords at once and analyze them together.
• Ahrefs provide keywords for different Search Engines, such as- YouTube, Amazon, Google, Bing, Yahoo, Daum, Naver, Baidu, and many more.
• Clicking on keywords presents key data with a list of possible keyword ideas and search volume for the seed keyword.

Who wins? – Semrush vs. Ahrefs

If you are evaluating the two on keyword research capabilities, then Semrush wins the game. It doesn’t mean that Ahrefs is bad. It’s that SEMrush is in a whole new perk in the area of keyword research.

5. Rank Tracking – Semrush vs. Ahrefs

Semrush Rank Tracking

Semrush has a tool called Position Tracking, which you need to set up for a new project. The most popular Semrush position tracking features are:

• Daily updates of data and mobile rankings for all the subscribers
• Tracking facility of many SERP features, like Local Pack tracking
• Instinctive reports allow you to alter which keywords are being tracked
• Identifying pages that are competing with each other with the help of a cannibalization report

Ahrefs Rank Tracking

Ahrefs Rank Tracker is an easy-to-understand tool – as this has just a single page with multiple features. Ahrefs offers:

• Rank Tracker examines how good your rankings are functioning for the keywords
• Straight forward results on traffic, average position, visibility, and keyword difficulty (KD)
• The ability to go deep to look into that the keyword is worthwhile for targeting or not.

Who wins? – Semrush vs. Ahrefs

For Rank Tracking features, Semrush and Ahrefs are tied. Because both tools provide in-depth analysis and the most accurate rank tracking data, it will be unfair to declare a winner here.

6. Competitor Analysis – Semrush vs. Ahrefs

Semrush Competitor Analysis

Semrush offers ample amounts of opportunities to test on your competitors.

• Traffic Analytics to see the source of website’s traffic, audience engagement with their site, what devices visitors generally use, and many more.
• Semrush’s Organic Research tool informs you about a website’s topmost organic search competitors.
• The Market Explorer search bar has options for tracking the markets and other companies with in-depth data analysis.

Ahrefs Competitor Analysis

Ahrefs’s domain comparison tool allows you to compare side-by-side five websites (your website with addition to four competitors). You can:

• View metrics like domain ratings, backlink to see your site’s performance compared to others
• With the help of the Competing Domains section, view the most direct competitors of yours.
• Find more information by typing in a competitor’s URL instead of your domain.

Who wins? Semrush vs Ahrefs

Offering more tools in the area of competitor analysis, Semrush wins this feature. This doesn’t mean that Ahrefs is slow-footed. It requires a combination of tools in Ahrefs to perceive what your competitors are adopting to get a higher position than you.

7. Final Words – Semrush vs Ahrefs

But if you prioritize technical SEO, keyword research, and content marketing over link building and backlink analysis, Semrush is a better choice than Ahrefs. Semrush will provide you a ton of data and insights of your clients to help your site rank up at the Google search position.

Even after so many pros, cons, and comparisons, we would suggest investing in both tools instead of going with one! If you or an organization has the budget, then take a subscription as the two have their unique features.

But if you think you can only avail just one, select Semrush over Ahrefs as it offers a greater value for the money used. And based on the above semrush vs ahrefs Review and analysis, Semrush becomes apparent as the superior SEO tool.